A 10-month programme that goes where most leadership development never does

The Leadership Blueprint is not a “one-day workshop” with a folder of slides you will never open again.

This 10-month journey is a meticulously sequenced experience for non-profit leaders, designed to build value over time. It transitions you from a rigorous diagnostic of your current executive reality, through the pillars of strategic finance, income growth, digital and AI transformation, and developing organisational culture.

After each session, you will leave with a tangible strategic playbook, a high-calibre peer network to talk with, and a level of professional clarity that standard workshops simply cannot deliver.

Four in-person modules in central London – with online sessions and clinics in between – here is what each module covers and why it matters.

Module 1 – Executive Diagnostic & Leadership Roadmap

Where are you, really? Time to find out.

Every leader has a story about their organisation. The strategy, the challenges, the plan. Module 1 is about testing that story against reality, both yours as a leader, and your organisation’s as a system.

This is a focused one-day session, and it is your gateway to the rest of the programme. Using live strategic diagnostics and peer workshop sessions, you will get a 360-degree view of your most urgent executive challenges across culture, strategy, leadership brand, product development, and performance measurement. Not abstract. Not hypothetical. Your organisation, your leadership, right now.

You will also spend time with fellow CEOs and senior leaders, exploring challenges, testing options, and beginning to build the peer relationships that will carry through the full year.

You will leave with:

• A full diagnostic of your leadership strengths, weaknesses, opportunities, and threats
• A one-page organisational brief covering your key gaps and a first 90-day action plan
• Personalised insights into your organisation’s readiness to execute on its strategy
• A balanced scorecard of the measures that will genuinely tell you how your organisation is performing
• A personal leadership brand statement and two or three high-leverage habits to start practising immediately

The details: Module 1 takes place in central London and is also your entry point to the full programme.

Module 2 – Strategic Finance, Product & Innovation Leadership

Mission and money are not opposites. Here is how to align them.

This is the module where strategy gets real. It is one thing to have a vision; it is another to have the financial architecture, the product thinking, and the innovation framework to actually deliver it – while keeping trustees confident and stakeholders engaged.

Module 2 helps leaders do exactly that. You will work through how to design and test member or supporter value propositions that genuinely reflect what your audience needs right now (not what it needed five years ago). You will build an integrated capital and revenue strategy that links mission to growth. And you will develop the kind of board-approved innovation and risk framework that gives you room to move without flying blind.

The Chair-CEO relationship gets attention here too. Because the most elegant strategy in the world stalls if the governance relationship is friction-heavy.

By the end of Module 2, you will be able to:

• Create an integrated capital and revenue strategy that connects mission and commercial growth
• Design and test new member or supporter value propositions with clear go/no-go criteria
• Define an innovation and risk framework your board will actually approve and stand behind
• Build a stronger, more productive Chair-CEO working relationship

Module 3 – Data-Fluent, AI-Ready & Change-Confident Leadership

AI is not coming. It is already here. Are you ready to lead through it?

This is the module that tends to provoke the most conversation because it touches the thing most leaders are quietly anxious about.

Boards are asking AI questions. Funders are asking data questions. Staff are somewhere between excited and uncertain. And leaders are expected to have a coherent, responsible, forward-looking answer to all of it.

Module 3 gives you that answer.

You will build a Board-ready Data and AI Governance Framework which is something you can actually present to trustees with confidence. You will diagnose your organisation’s digital maturity and develop a practical action plan to strengthen the link between your digital capability and your organisational strategy. And you will get into the harder, human side of all of this: how do you translate data into cultural insight? How do you lead people through digital change without losing them?

That last question is addressed through the 3C model – Clarity, Connection, Commitment – a practical framework for leading change that works because it starts with people, not technology.

By the end of Module 3, you will be able to:

• Build and present a Board-ready Data and AI Governance Framework
• Diagnose your organisation’s digital maturity and create a credible improvement plan
• Translate data analytics into both strategic decisions and cultural understanding
• Lead your people through digital transformation using the 3C change model

Module 4 – Culture, Talent & Systems Leadership for Sustained Impact

Transformation means nothing if it does not last. This module makes it stick.

The final module is, in many ways, the most important, because it is about what happens after you leave the room. After the strategy is set, after the technology is adopted, after the board relationship is stronger, what is the organisation you are building? And will it outlast any single person in it?

Module 4 is where culture, talent, and systems thinking come together. You will learn to see your organisation as a system, and to build a culture of continuous improvement, where getting a little better is simply how things are done.

You will look honestly at your people – all of them. Guided by a specialist in neurodiversity at work, you will explore how to support neurodivergent colleagues and unlock contribution conventional approaches miss, and what genuinely motivates people once the obvious levers fall flat.

You will design a Culture Blueprint with measurable indicators – not a values poster, but a genuine operating framework for how your organisation feels and functions. You will build a cross-organisational Succession and Talent Map that reduces key-person risk and gives your people a visible future. And you will pull strategy, culture, and measurement into one coherent, long-term improvement system.

By the end of Module 4, you will have:

• A Culture Blueprint – a working operating framework for how the organisation should feel and function, with measurable indicators behind it, so it’s something you run by, not a poster on the wall.
• A cross-organisational Succession and Talent Map that names where key-person risk really sits and gives people a visible future, rather than a plan that lives only in one leader’s head.
• A long-term improvement system that ties strategy, culture and measurement together, so the work of the whole programme has somewhere to live once everyone’s back in the day job.

This module also marks the end of the programme year and the beginning of something longer. Delegates consolidate their learning, reflect on the journey, and are welcomed into the alumni network: an ongoing community of sector leaders who continue to share practice, challenge each other, and collaborate long after the formal programme ends.

The full picture

Four in-person modules. Three online sessions, clinics, and peer learning throughout. A cohort of senior leaders and a programme built for the realities of leading membership bodies and charities in a fast-moving world.

This is not leadership development as a checkbox. It is a genuine investment in the leader you want to become and the organisation you want to build.

The waitlist for Cohort 2 is open now. Sign up to stay connected and be the first to hear all the latest updates from our team – including when tickets for the next cohort go live!

The Leadership Blueprint: Developing Transformational Leaders for Membership and Non-Profits.